Listen:

EPISODIX:

Posted:

July 17, 2020

Music:

• Popoff Brothers “Sons & Daughters of Summer” Sons & Daughters of Summer (Dirty Martini) 2020
• Lit “Zip-Lock” A Place in the Sun (RCA) 1999

Notes:

The final part of our interview with Ajay and Jeremy Popoff (of Lit).

They talk about their new country-focused project: Popoff Brothers. We also touch the importance of merchandising in today’s music business, creative past promotions for Lit and their experiences at Woodstock ’99.

Learn more about the Popoff Brothers at popoffbrothers.com.

Where credit is due: Thumbnail photo courtesy of the Popoff Brothers.

Follow Lit on Twitter @LitBandOfficial.

For your viewing pleasure…

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